Download PDF Advertising Media Planning: A Brand Management Approach By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
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Advertising Media Planning: A Brand Management Approach By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Download PDF Advertising Media Planning: A Brand Management Approach By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
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- Sales Rank: #611009 in Books
- Published on: 2015-04-12
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .80" w x 6.00" l, .0 pounds
- Binding: Paperback
- 360 pages
About the Author
Larry D. Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored seven books.
Donald W. Jugenheimer is an author, researcher, consultant, and educator. His specialties are communication, advertising and media management, media economics, and advertising media. He has authord or co-authored twenty books.
Kim Bartel Sheehan is Professor of Advertising at the University of Oregon, USA. Her teaching specialties are advertising management, research, and media planning. She has published extensively in academic journals, such as the Journal of Advertising, the Journal of Advertising Research, and the Journal of Public Policy and Marketing.
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